There are a lot of “Internet Marketers” out there who will sell you the moon, “secret traffic builder” this and “sales blaster” that, and I’ve subscribed to dozens of them, and even bought some of the low cost products they offer, but the bottom line in just about all of them is to just to make yourself an absolute online social butterfly. Be real friendly, make lots of friends, become known as the friendly expert in your field, and try all kinds of ideas for getting your word out.
First in becoming recognized as the friendly expert is to set up a blog, and post to it frequently.
Second, you can offer a newsletter and you want to collect email addresses of people who want to hear from you. If you had an ebook to sell, you might offer them a free chapter to entice them to subscribe to your e-newsletter. You can send people chatty emails with free info, and once in a while send them a sales pitch, particularly if you are turning out new products too. A lot of the big name marketers use expensive email services like aweber and ConstantContact, but there is an open source software called “poMMo” you can install on your own web site. Although it has a steep learning curve, it can save you a lot of money in the long run, as long as you don’t abuse your web hosting service, and use the throttle feature so you don’t overload their servers.
Thirdly, and these days it’s almost more important than an email mailing list, is to get on Twitter, and tweet a lot. Draw many followers, and increase who’s following you by following a lot of people yourself. (SteveWeber, a very down to earth internet marketer), has a $5 product on how to supercharge your number of “followers” without getting your account suspended by Twitter. I myself tend to get overwhelmed by the sheer numbers of people on Twitter, but I hear “TweetDeck” really helps you sort out everybody cross-talking with you. Tweet, be friendly, chatty, social, and be conversational. Answer other people’s tweets, besides just posting your own. And every once in a while, post a link to your most recent blog post where people come to visit you, see your blog, and yes your sidebar link to your sales page for your product or affiliate product.
The trick is finding a niche that’s biting. Travis Sligo of “Bum Marketing” (another down-to-earth low cost marketer I follow), says the lonely hearts market is a very hot market. He’s got an ebook on how to win back your ex that is raking him in money hand over fist. He’s marketing it himself through an alter-ego he’s created (he wrote the book under a pseudonym), but he’s also got it on Clickbank for affiliates to pick up, too.
So I’m tellin’ you, the bottom line of every marketing training package I’ve seen out there is just be an online social butterfly. Get out there — blog, email-newsletter, & Twitter. If you wanna throw in Facebook & Linked-In, Diggit, free classifieds, and others, ok. But the first 3 are the first 3 and will get you the most bang for the effort.
Clickbank is good but they only do ebooks, and there are other affiliate programs out there too. I sell a physical product in a certain niche, so I’ve been using PayDotCom.com (which has no up front costs), but they do ebooks too, and Click2Sell.eu is a serious competitor for them too.
My nature is a little more on the introverted side, so I’m just getting the
hang of all this myself. But technically, the above is how you do it.
Best wishes, God Bless, and good night 🙂
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