Your business is your voice! Get it out there!

Posted on March 26th, 2009 by Suzanne

There are a lot of “Internet Marketers” out there who will sell you the moon, “secret traffic builder” this and “sales blaster” that, and I’ve subscribed to dozens of them, and even bought some of the low cost products they offer, but the bottom line in just about all of them is to just to make yourself an absolute online social butterfly. Be real friendly, make lots of friends, become known as the friendly expert in your field, and try all kinds of ideas for getting your word out.

First in becoming recognized as the friendly expert is to set up a blog, and post to it frequently.

Second, you can offer a newsletter and you want to collect email  addresses of people who want to hear from you.  If you had an ebook to  sell, you might offer them a free chapter to entice them to subscribe to your e-newsletter.  You can send people chatty emails with free info, and once in a while send them a sales pitch, particularly if you are turning out new products too.   A lot of the big name marketers use expensive email services like aweber and ConstantContact, but there is an open source software called “poMMo” you can install on your own web site.  Although it has a  steep learning curve, it can save you a lot of money in the long run, as long as you don’t abuse your web hosting service, and use the throttle feature so you don’t overload their servers.

Thirdly, and these days it’s almost more important than an email mailing list, is to get on Twitter, and tweet a lot.  Draw many followers, and  increase who’s following you by following a lot of people yourself. (SteveWeber, a very down to earth internet marketer),  has a $5 product on how to supercharge your number of “followers” without getting your account suspended by Twitter.  I myself tend to get overwhelmed by the sheer numbers of people on Twitter, but I hear “TweetDeck” really helps you sort out everybody cross-talking with you.  Tweet, be friendly,  chatty, social, and be conversational.  Answer other people’s tweets, besides just posting your own.   And every once in a while, post a link to your most recent blog post where people come to visit you, see your blog, and yes your sidebar link to your sales page for your product or affiliate product.

The trick is finding a niche that’s biting.  Travis Sligo of “Bum Marketing” (another down-to-earth low cost marketer I follow), says the lonely hearts market is a very hot market.  He’s got an ebook on how to win back your ex that is raking him in money hand over fist.  He’s marketing it himself through an alter-ego he’s created (he wrote the book under a pseudonym), but he’s also got it on Clickbank for affiliates to pick up, too.

So I’m tellin’ you, the bottom line of every marketing training package I’ve seen out there is just be an online social butterfly. Get out there — blog, email-newsletter, & Twitter.   If you wanna throw in Facebook &  Linked-In, Diggit, free classifieds, and others, ok.  But the first 3 are the first 3 and will get you the most bang for the effort.

Clickbank is good but they only do ebooks, and there are other affiliate programs out there too.  I sell a physical product in a certain niche, so I’ve been using  PayDotCom.com (which has no up front costs), but they do ebooks too, and Click2Sell.eu is a serious competitor for them too.

My nature is a little more on the introverted side, so I’m just getting the
hang of all this myself.  But technically, the above is how you do it.

Best wishes, God Bless, and good night :-)

http://www.SunWebStudio.com
http://twitter.com/SunWebStudio

Recovering your site from hacker damage

Posted on February 24th, 2010 by Suzanne

In the last few months, I’ve been called upon several times to recover web sites from hacker damage.   Two were Wordpress sites , and one was a Joomla site that was repeatedly hacked.  Some hacks are pretty funny — some teenager strutting his testosterone by replacing your front page with some piece of insulting ascii art (think pirate logos and elf backsides).  Others forward your visitors to Chinese movie sites and sites unknown around the world.  The most malicious hacks attempt to download viruses and trojans to your computer through your browser.

The common theme seems to be that somebody had come in and used the self-registration feature, or had found a backdoor (because the site was running an old version of its CMS code) to register themselves by force.  Then they could tamper with the plugins’ code from the inside, or with the CMS code itself.

But really, the fix is pretty much the same.  I’ve found the quickest most straightforward way to recover your site is to bulk-replace all the CMS code (Wordpress, Joomla, Drupal, Mambo, something proprietary) with a fresh copy of the most recent version, and then check your .htaccess file.  I prefer to do it from the outside, that is, using FTP to just overwrite it all, because if a site has been hacked, I don’t trust that the internal update links from within the CMS itself will completely wipe out the problem.  Once you know you have clean CMS code, go through and install all clean code for all your plugins / extensions.  Just deactivate and delete them, then reinstall and reactivate them, one after the other.   Finally, check all your registered users.  If you’re supposed to be the only one, you can shout “Bang you’re dead!” as you hit that delete button.  If you have to sift through multiple legitimate users, you’ll have to use your judgment as to who belongs there and who doesn’t.   Particularly suspicious to me are people from far flung countries you never expected would care a whit about the subject matter of your site.  But alas, I run a legitimate Russian music site, so that Russian subscribers/members from Russia is not that much of a surprise to me.

With this fresh replacement of all your code, including your .htaccess text file, and the weeding out of your users, the odds are pretty good you’ve taken care of the problem.  The only possibility left would be your mysql database.  Yes, that could be corrupt, but judging from my own experience, less likely.  The only way to be sure is to plan ahead of time.  There are plugins and extensions available you can install in your site which you can use to schedule regular backups of your database.  If you post often, you probably want a daily backup.  If you post less frequent updates, you could get by with weekly backups.  But as long as you have that running on autopilot, you can be sure of having a clean copy of your database to restore, and thus stand to lose a minimum of work.

Hope this helps!

Suzanne.

osCommerce joins the list of offerings at Sun Web Studio

Posted on November 13th, 2009 by Suzanne

 
I have a customer who is just not happy with her Wordpress web site. While the template customization turned out even more beautiful than I expected, and the wiz-bang plugins it’s running turn it all to magic, it is just not presenting her large inventory of products the way she envisioned. Not only that, but several of her competitors are obviously not using Wordpress, but some storefront type of software, (although it’s not always possible to tell exactly what). So she is expecting her customers will be more in tune with more catalog-type, less bloggy type, web sites. We had given Wordpress a valiant go on this site, but it just didn’t fit. osCommerce is now installed and running, and all she needs to do is upload her catalog of products and start managing her store.

So now, I am very excited to be adding osCommerce to the list of offerings through at Sun Web Studio. osCommerce is very nice storefront catalog & shopping cart software, with a great many features for just getting down to business, attractively presenting many categories of products, and automatically calculating shipping rates and sales tax. It also has the built in ability to keep accounts records, run specials, and especially nice is the ability to stay in touch with customers via email newsletters. This is so very important to your online business succeeding and thriving.

Yes, it enables us to change and customize templates, too. Your web site will be beautiful!